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I am a senior marketing expert with more than 20 years experience in the IT industry. As a brand strategist I launch and nurture brands. As a recognized leader in brand experience, I unite customer engagement and storytelling for Go-To-Market success.
I consider myself a change agent, who understands that connecting people, ideas and technology is key to success. This explains my passion for change communications supporting global customers with their digital transformation journeys - bridging the communications gap between technology and value to mitigate risk and gain acceptance faster (current focus on the Middle East).
As a trusted advisor, I have close ties to the industry’s leading associations: I am a member of The Economic Council and BITKOM, and sit on the Board of AUMA as well as on the Supervisory Board of Messe Frankfurt.